by Antonia Welch | Nov 27, 2023 | BLOG
Consistency is key when it comes to an effective social media strategy – you need to keep up engagement with your audience and post regularly – sporadic interaction just won’t cut it. But posting to numerous platforms several times a day is time consuming and...
by Helen Cox | Nov 7, 2023 | BLOG
As a law firm, it is crucial to continuously evaluate your marketing strategies to ensure you are effectively reaching and engaging with your target audience. Failing to do so can lead to missed opportunities and a decline in your law firm’s growth. In...
by Antonia Welch | Oct 31, 2023 | BLOG
The growing popularity (and commercialisation) of Halloween in the UK means that this annual event can provide some excellent PR hooks for everyone, including lawyers. With a bit of creative thinking, you can come up with some fun and original ideas which should catch...
by Antonia Welch | Oct 27, 2023 | BLOG
For junior lawyers especially those in the largest firms, it can be hard to stand out from the crowd and make an impression with the partners and with your clients. Unlike more experienced colleagues, you will simply not have been around long enough to have formed the...
by Antonia Welch | Oct 15, 2023 | BLOG
If you are looking to secure some media coverage for your law firm, a press release announcing a piece of firm news or one that provides expert comment by one of your fee-earners on a ground-breaking case is a tried and tested method. But many firms fail to get to...
by Antonia Welch | Sep 25, 2023 | BLOG
The “exclusive” is a very valuable tool in the PR world that can make or break a story’s impact. But what exactly is an exclusive and why is it so important? What is an exclusive? In PR terms, an exclusive means giving a specific journalist or media outlet sole...