Only a small number of lawyers make it to partnership; in fact, in some firms, as little as 5% are successful. The select few who do make it often find that they’re suddenly thrown into the deep end and have to find and win the business, as well as service it, often...

Spring is traditionally the time get on top of jobs you’ve been putting off all winter, so now could be the perfect time to take stock of your current PR strategy and make changes.  To grow as a business your law firm needs to keep questioning the way it is doing...

As the 21st century equivalent of the shop window, your website plays a crucial role in your law firm’s success; it’s how you project your brand on the world, stand out from your competitors and, ultimately, draw clients in. But it’s not enough to simply build...

Every law firm needs to show up in the marketplace and let potential clients and referrers know it is there, what it offers and importantly why clients should choose them over other firms. A website, email address and phone number aren’t sufficient to being in...

If you can understand what your clients and potential clients are looking for in a law firm then you are half way there to winning (and keeping) their business. So, stand in your clients shoes for a few minutes and think about what it is they really want when they...

As the former commissioning editor of a legal journal, the question I got asked the most was: why write for us, or indeed any publication when your time could be better spent servicing your clients. This post is about why you and your firm should be writing, why it’s...

If you’ve decided you want to get some external help with PR for your law firm, how do you go about choosing an agency which is right for your needs? It’s a crowded field, and it might seem like a rather overwhelming and high-stakes decision that you are faced with....

Consistency is key when it comes to an effective social media strategy – you need to keep up engagement with your audience and post regularly – sporadic interaction just won’t cut it.  But posting to numerous platforms several times a day is time consuming and...

While the UK isn’t quite on a par with France and it’s August shutdown – when workers leave the cities and head for the coast for the entire month - taking a break over summer is non-negotiable for most of us.   The benefits of a period of rest and...

It’s become something of a PR shibboleth that organisations need to show their human side to get ahead in the PR stakes. Making it personal, so the mantra goes not only makes it more interesting but helps to build trust in your brand and engage more effectively with...

Podcasts have become fairly ubiquitous in the last few years with over 19.1 million people in the UK listening to podcasts on a regular basis, see my previous blog: Podcasts - the cool cousin of the written word for more information. It’s easy to see why they podcasts...

The consolidation of the legal market shows no signs of abating with the Law Society Gazette reporting on numerous law firm mergers and acquisitions across the country this spring. Even more recently, my old firm Allen & Overy announced that it is joining forces...

PwC’s annual law firm survey for 2022 found that shortage of talent was one of law firms’ top concerns. In fact, 88% of the top 100 UK firms said they were concerned that a shortage of talent would stop them meeting their ambitions.   Shortage of talent impacts law...