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Five things PR can help your law firm achieve in 2023
As the legal marketplace becomes increasingly crowded and disrupted, a focus on PR could prove to be a worthwhile investment in 2023. PR could make all the difference when it comes to differentiating your firm and getting your brand in front of potential clients....
How to write a Christmas message to staff
2022 has been a bit of a rollercoaster for all of us. On the upside, the country shook off the lockdown restrictions of the last two years but we also witnessed a war in Ukraine, the death of our longest serving monarch and political turmoil which saw three Prime...
How to increase your law firm’s following on Twitter
Whether lawyers like it or not, social media tools such as Twitter are now vitally important to enhancing professional reputation and winning business. This applies to both individual lawyers who are trying to build their own personal brand and law firms who are...
Top tips for getting a broadcast interview right
In recent weeks politicians have provided some painful examples of how NOT to do it when speaking to the media (you all know who I mean!). While professional presenters might make it look easy (it is their job after all), it really isn’t and for the vast majority of...
Five magic PR ideas for law firms this Halloween
While we wait to see whether the full financial statement will go ahead next Monday, it was inevitable that the press (and others) would have a field day when the Budget date was originally set for Halloween with the inevitable horror headlines ensuing: “Economic...
Top tips on how to make the most of a legal directory ranking
Last month, saw the publication of the 2023 edition of The Legal 500 while next week will mark the launch of the latest edition of Chambers and Partners' UK Guide. As usual, law firms and barristers' sets will waste no time gushing over their new and/or improved legal...
Legal PR: what’s a news hook and why does it matter?
While the importance of a good news hook will be familiar to anyone working in PR, if you fail to understand this simple but key concept of journalism, PR success for your law firm may well prove elusive. So what is a news hook? Put simply, it is the peg that...
SEO: three simple tips to help your law firm rise up the Google rankings
When I first heard the phrase SEO, short for search engine optimisation, I immediately understood how it could help my business but I assumed that it was a highly technical issue that would require specialist support that would beyond my paltry freelance marketing...
How to generate five star reviews for your law firm
It sometimes seems like we can’t move without being told a business “values our feedback” or we are asked to “rate the service you received today” or directed to “review us online”. If I didn’t know better, I might assume there was a collective crisis of confidence...
Law firm marketing: how to ensure perfection doesn’t prevent progress
I appreciate this may not sit well with some but when it comes to law firm marketing lawyers it really is easy to let perfection prevent progress. What do I mean? All too often a combination of a lawyer/accountants’ natural eye for detail (understandable...
Why images are key to taking your blog to the next level
They say a picture is worth a thousand words but, when it comes to content for social media and online platforms, a picture really can be worth its weight in gold. Images are key to taking your blogs to a higher level in terms of attracting interest from your target...
Seven quick wins to ensure your law firm has a consistent social media strategy
There was a time, not so long ago, when some law firms may have queried the need for a social media presence at all. Today, it is just a given that law firms and other professional services need to be operating on social media. But exactly what that looks like and how...
When should start-ups embark on PR?
Founders of start-ups might be forgiven for regarding PR as something of a luxury purchase, a service afforded only by larger, established businesses. In the early days of getting up and running, this might look like a “nice to have” for which the budget is just not...
Why lawyers need to build their own personal brand
In the legal sector, where the introvert personality type tends to proliferate, the idea of building a personal brand makes many lawyers shudder. Many of us Brits are reluctant to blow our own trumpets and feel uncomfortable when the spotlight is on us; self-promotion...
Top tips for successful networking
The key point of networking is to expand your horizons by meeting people you may like and may work with in future. Few people do it well and most hate the concept. Having spent my life and career enjoying networking, I am still learning about it from daily...
Legal 500 deadline looms: five last minute tips to launch your submission
If it’s not already etched in your memory, let me remind you that the end of this month, 31 March 2022, is the deadline for this year’s submissions to the Legal 500. Most of us need a bit of a deadline to spur us into action, here are my five last minute tips for...
Podcasts: the cool cousin of the written word
If content is king, then what better way can there be to draw in an audience than by getting them to, well, listen to you!? In many ways, the podcast is the cool cousin of the written word. Unlike reading, podcasts have the advantage of being accessible while on...
How law firms can love their LinkedIn page a little more
LinkedIn was launched in 2003 and is the oldest of the major social networks. In 2021 it was estimated to have more than 774 million users in over 200 countries. While this means it isn’t the biggest (Instagram is currently estimated to have over 1 billion users), it...
Repurposing your law firm content: how to squeeze every ounce out of your efforts
Whether you’re a small law firm that doesn’t have huge support functions (or a huge budget to outsource them) or a big hitter which does, working smarter not harder is always a sensible goal – who doesn’t want to be as efficient as possible or, even better, get...
PR strategy for 2022: how to focus your efforts
With businesses more likely than ever to be watching costs, demonstrating the effectiveness of even a modest PR spend is likely to be crucial. Focusing whatever PR resources you have (be that in-house or, an agency or consultant) will ensure you can deliver more with...
Six reasons why PR is important again
Reports of the death of traditional media, and with this speculation predicting the decline of PR , have proved to be woefully premature. For various reasons, the pandemic saw a massive rise in subscriptions to both print and digital versions of magazines and...
The Green Claims Code: Time is running out for businesses to eliminate greenwashing
We’re all a bit more mindful these days about our impact on the planet. This year’s COP26 summit in Glasgow brought the scale of the environmental issues we face into sharp focus. So, at this time of year, you might be more careful to check that you really can...
Legal 500 UK Bar 2023: How do you choose your five best cases?
When your marketing team reminds you that you have two days to get your five best cases to them for your Chambers or Legal 500 submission how on earth do you choose? Remember that the researchers at The Legal 500 are journalists, not judges. They are...
Tips for building long (and happy) relationships with your clients
It’s estimated that it costs five times as much to acquire a new client as it does to retain an existing client. It’s also acknowledged that selling additional services to existing clients is a far smarter way to achieve growth than starting from scratch trying to...
Budget PR: how your firm could “cash in” on the Chancellor’s big moment
Around lunchtime this Wednesday, 27th October, Rishi Sunak will stand up to address the House of Commons and deliver his Budget statement. It’s said there the two certainties in life - death and taxes; next month we can perhaps add a third – intense media interest in...
Guest blogging can help your business reach for the stars
The music industry’s very own Rocket Man has recently reached the coveted number 1 spot in the charts at the ripe old age of 74. But Elton John didn’t get there entirely under his own steam. His latest hit, Cold Heart, although consisting of a mash up of four of his...
You’re on mute: how PR can help get your marketing message heard
“You’re on mute” was widely recognised as one of the most used business phrases of 2020. The pandemic saw millions of people forced to grapple with video calling technology, perhaps for the first time, often struggling to make themselves heard because they hadn’t...
PR jargon buster: everything you wanted to know (but were afraid to ask) ….
All professions develop their own lingo, the words and phrases instinctively used which mark out the insider. The world of PR is no different but, as the last few years have brought about an explosion in the use of social media, how we do things has evolved and a...
Why your law firm should focus marketing on specific industries or sectors
When it comes to targeting new clients, far too many law firms still seem to be happy trying to attract any new client as opposed to seeking out clients in sectors or industries where they can demonstrate expertise and specialist knowlege. The trouble is, even...
Five simple ways to generate media coverage for your law or accountancy firm
With the summer holiday season in full swing, many marketing teams will be operating on a reduced capacity so quick ways to secure media coverage, thereby helping to keep your firm's services front of mind, is the order of the day. Sometimes the simplest ideas are the...
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