Four reasons why your law firm should use a social media scheduler

Consistency is key when it comes to an effective social media strategy – you need to keep up engagement with your audience and post regularly – sporadic interaction just won’t cut it.

But posting to numerous platforms several times a day is time consuming and requires a dedicated resource. So, what if your firm’s budget doesn’t stretch to a social media manager – is effective posting out of the question?

The good news is that an automated social media management tool such as a scheduler could be the next best thing and help you achieve your firm’s social media goals in a more efficient and cost-effective way.

Although this will require a bit of input up front to get things going, a scheduler will ultimately save you significant amounts of time and money.

Here are my top four reasons for using a social media scheduler:

Even when there is no one in the office, you can reach out to your audience at the best times: Scheduling gives you the freedom to post at “peak” engagement times, even if you’re doing other things or just not around at those times. For example, scheduling first thing in the morning (around 8 am) is a good idea because it gives more time for the post to develop traction and for the audience to engage with it/like it. An automated tool also gives you peace of mind because it lets you keep up the consistency of your posts, even when you are on holiday or otherwise out of the office.
A scheduler will free your firm’s resources up to concentrate on other tasks: By scheduling content in advance, you literally create more time for other business critical tasks, less time spent logging into social media to manually upload a post means more time can be spent on higher value and/or technical work which is not so easily or effectively automated.
A scheduler allows you to easily manage multiple platforms: Most law firms will be posting across multiple social media platforms such as X (Twitter), LinkedIn, Instagram etc. and being able to do this all in one central place makes things more efficient and helps ensure consistency of messaging across platforms.
A scheduler allows you to reach audiences outside of your own area/timezone: If your firm works across different geographic areas and wants to target different audiences within these, you may not otherwise be able to post when your intended audience is most active and likely to engage with your content. A scheduler can help you to overcome these issues.

Which scheduling tool should we use? 

There is plenty of social media management software out there which enables users to connect multiple social media accounts and post social media content in advance to those accounts from a single interface but, it can be daunting to know which is right for your business.

Helpfully, earlier this year Forbes Advisor reviewed more than a dozen companies and published their findings to identify some of the best social media scheduling options on the market.  

This is what they found:

Zoho Social: Best for individual creators
Buffer: Best on a budget
Hootsuite: Best for many platforms
SocialPilot: Best for TikTok
Sprout Social: Best for analytics

So what are you waiting for, isn’t it time you scheduled in some social media automation?

Four reasons why your law firm should use a social media scheduler

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