When project-based PR makes more sense than a retainer

When project-based PR makes more sense than a retainer

Not every law firm needs ongoing PR support every month. Some firms have an in-house marketing team but need specialist legal PR input for a particular announcement. Others may only have occasional news to share or want experienced PR support without committing to a...
Is broadcast PR worth it?

Is broadcast PR worth it?

Where is the media prize for professional services PR and comms pros? Once, it would have been a spot on national TV. To see a partner on BBC Breakfast, Sky News or local TV – well that was job done. TV was the pinnacle, putting that lawyer or accountant in front of...
Law firm PR: one spokesperson or a shared approach?

Law firm PR: one spokesperson or a shared approach?

In many law firms, PR activity tends to gravitate towards one or two individuals. They become the “go-to” media contacts – the lawyers who are comfortable speaking to journalists, writing comment and articles and building a public profile. On the face of it,...