by Antonia Welch | Feb 18, 2026 | BLOG
February marks the five-year month anniversary of my unnamed monthly newsletter. I did think about a name, Prism and The Edit were the top contenders but, in the end, I decided that monthly newsletter would give new subscribers a...
by Antonia Welch | Feb 6, 2026 | BLOG
As a legal PR specialist, I’ve worked with over 25 law firms since setting up my business in 2015. Inevitably, some of those firms offer almost identical services and, in a world where remote working is now the norm, geography is no longer a reliable way of avoiding...
by Antonia Welch | Jan 28, 2026 | BLOG
If you’ve decided you want some external support with PR for your law firm in 2026, the next question is how to choose the right agency? In most cases, working with an agency that specialises in the legal sector will be more effective than appointing a generalist firm...
by Antonia Welch | Jan 6, 2026 | BLOG
Reports of the death of traditional media, and with this speculation predicting the decline of PR , have proved to be woefully premature with many print magazines making a vinyl-style comeback. Digital fatigue, concerns about fake news on social media and...
by Antonia Welch | Dec 13, 2025 | BLOG
The “exclusive” is a very valuable tool in PR. Used well, it can elevate a story, sharpen its impact and significantly increase its reach. But what exactly is an exclusive in PR and why can work so well for law firms? What is an exclusive? In PR terms, an...
by Antonia Welch | Nov 26, 2025 | BLOG
For junior lawyers, especially those in the largest firms, it can be hard to stand out from the crowd and make a lasting impression with partners and clients. Unlike more experienced colleagues, you simply won’t have been around long enough to build strong...