by Antonia Welch | Oct 21, 2025 | BLOG
While I’m all for using tools that create efficiencies, relying on AI to write articles for the media is a bad idea.Churning out AI-generated content will not only undermine your law firm’s brand but it could also affect your credibility with your target publications...
by Antonia Welch | Oct 17, 2025 | BLOG
This month saw the publication of the 2026 UK editions of The Legal 500 and Chambers and Partners. As usual, law firms wasted no time rushing to promote their new and/or improved legal directory rankings in press releases, on websites and on social media platforms....
by Antonia Welch | Sep 29, 2025 | BLOG
Last month I read a post by social media expert Richard van der Blom which pointed out that because the LinkedIn algorithm is constantly evolving, you need to keep updating the way you do things on the platform. Richard notes that 87% of LinkedIn posts die within the...
by Helen Cox | Sep 24, 2025 | BLOG
Last month, one of my blogs provided guidance on SEO to help law firms rise to the top of Google, see link. As I mentioned then, strong SEO not only improves your online visibility, it also strengthens your authority in the fast-growing world of AI-powered search....
by Alice Welch | Aug 20, 2025 | BLOG, Uncategorized
With more professionals relying on AI tools to help generate marketing content, we wondered what happens when an editor commissions an article by a legal expert but then receives a piece that appears to have been written by AI? To explore this issue, we...
by Antonia Welch | Aug 19, 2025 | BLOG
When I first heard the term SEO (search engine optimisation), I immediately saw its potential to help my own legal PR business grow. But I assumed it was a highly technical area that would require specialist support well beyond my modest freelance marketing...