by Antonia Welch | Oct 29, 2024 | BLOG
Over the years I have had a surprising amount of law firm clients tell me that they aren’t bothered about securing coverage in the legal press. For these clients the priority is securing coverage in the national press and the trade publications read by their clients...
by Antonia Welch | Oct 29, 2024 | BLOG
It’s enough to make you scream, a scenario many freelancers will be all too familiar with: ghosting, AKA being given the “cold shoulder” – potential clients disappearing off the radar, never to be heard from again, without so much as a “thank you for your time”....
by Eileen Donaghey | Sep 26, 2024 | BLOG
A lot of lawyers tell me that they want to post on LinkedIn but they’re not sure what to share. They also don’t want to share a lot of personal information either.Here are some simple ideas of what you can share on LinkedIn that is focused on your...
by Antonia Welch | Sep 26, 2024 | BLOG
Picking a PR agency to partner with is a big decision that could have significant long-term consequences for your law firm, so how do you give yourself the best chance of getting it right? Here are my top tips for choosing the perfect PR partner: Look for an agency...
by Antonia Welch | Jul 12, 2024 | BLOG
If there is a story guaranteed to pique the interest of fellow lawyers (and others) it is a partner exit. Consequently, headlines about lateral hires and team moves tend to dominate The Lawyer, Law.com and the other main legal titles. Put a plan in place The chances...
by Antonia Welch | Jul 5, 2024 | BLOG
An authored or bylined article may not be the most glamorous deliverable but this mainstay of legal PR is often the most effective tool available in terms of raising the profile of an individual lawyer and their team. While there are opportunities for lawyers and...