by Antonia Welch | Jun 25, 2024 | BLOG
I’ve been prompted to ponder some big questions recently. An exercise on how to take my freelance PR business forward on a strategy day I was attending ended in me thinking more about my own values. Balancing business purpose with personal values While securing...
by Antonia Welch | May 23, 2024 | BLOG
In our social media saturated world, the third party endorsement of a press mention in traditional media is a valuable asset but now do you get a prized target journalist or editor to open your email when you have no established relationship? What is the secret to...
by Antonia Welch | May 13, 2024 | BLOG
The investment company now known as Abrdn (previously Aberdeen Asset Managers) found itself the subject of what felt like a Fleet Street comedy show when journalists from a range of titles vied to come up with the most hilarious headline for the company’s poorly...
by Gemma Francis | Apr 17, 2024 | BLOG
Only a small number of lawyers make it to partnership; in fact, in some firms, as little as 5% are successful. The select few who do make it often find that they’re suddenly thrown into the deep end and have to find and win the business, as well as service it, often...
by Antonia Welch | Apr 3, 2024 | BLOG
Spring is traditionally the time get on top of jobs you’ve been putting off all winter, so now could be the perfect time to take stock of your current PR strategy and make changes. To grow as a business your law firm needs to keep questioning the way it is doing...
by Antonia Welch | Mar 25, 2024 | BLOG
As the 21st century equivalent of the shop window, your website plays a crucial role in your law firm’s success; it’s how you project your brand on the world, stand out from your competitors and, ultimately, draw clients in. But it’s not enough to simply build...