by Antonia Welch | Jul 18, 2023 | BLOG
While the UK isn’t quite on a par with France and it’s August shutdown – when workers leave the cities and head for the coast for the entire month – taking a break over summer is non-negotiable for most of us. The benefits of a period of rest and...
by Antonia Welch | Jul 10, 2023 | Case Studies
Working with Raw Marketing, a Brighton-based agency, I handle the PR for the Family Law Menopause Project, a firm-neutral campaign spearheaded by a Farhana Shahzady, a director at Family Law Partners. The objective of the survey-led initiative is to raise awareness...
by Antonia Welch | Jul 7, 2023 | BLOG
It’s become something of a PR shibboleth that organisations need to show their human side to get ahead in the PR stakes. Making it personal, so the mantra goes not only makes it more interesting but helps to build trust in your brand and engage more effectively with...
by Antonia Welch | Jun 21, 2023 | BLOG
Despite the changing nature of journalism precipitated by social media, press releases still play an important role in any law firm’s PR operations. A well drafted and targeted press release can be a simple and very effective way to get the right...
by Antonia Welch | Jun 1, 2023 | BLOG
Podcasts have become fairly ubiquitous in the last few years with over 19.1 million people in the UK listening to podcasts on a regular basis, see my previous blog: Podcasts – the cool cousin of the written word for more information. It’s easy to see why they...