by Antonia Welch | Feb 14, 2022 | BLOG
LinkedIn was launched in 2003 and is the oldest of the major social networks. In 2021 it was estimated to have more than 774 million users in over 200 countries. While this means it isn’t the biggest (Instagram is currently estimated to have over 1 billion users), it...
by Antonia Welch | Jan 18, 2022 | BLOG
With businesses more likely than ever to be watching costs, demonstrating the effectiveness of even a modest PR spend is likely to be crucial. Focusing whatever PR resources you have (be that in-house or, an agency or consultant) will ensure you can deliver more with...
by Antonia Welch | Jan 7, 2022 | BLOG
Reports of the death of traditional media, and with this speculation predicting the decline of PR , have proved to be woefully premature. For various reasons, the pandemic saw a massive rise in subscriptions to both print and digital versions of magazines and...
by Antonia Welch | Dec 17, 2021 | BLOG
We’re all a bit more mindful these days about our impact on the planet. This year’s COP26 summit in Glasgow brought the scale of the environmental issues we face into sharp focus. So, at this time of year, you might be more careful to check that you really can...
by Justine Edelman | Nov 28, 2021 | BLOG, Uncategorized
When your marketing team reminds you that you have two days to get your five best cases to them for your Chambers or Legal 500 submission how on earth do you choose? Remember that the researchers at The Legal 500 are journalists, not judges. They are...
by Antonia Welch | Nov 19, 2021 | BLOG
It’s estimated that it costs five times as much to acquire a new client as it does to retain an existing client. It’s also acknowledged that selling additional services to existing clients is a far smarter way to achieve growth than starting from scratch trying to...