by Antonia Welch | Sep 25, 2023 | BLOG
The “exclusive” is a very valuable tool in the PR world that can make or break a story’s impact. But what exactly is an exclusive and why is it so important? What is an exclusive? In PR terms, an exclusive means giving a specific journalist or media outlet sole...
by Antonia Welch | Sep 19, 2023 | BLOG
The buzz (or is that fear?) around AI refuses to die down. Everyone seems to be looking at ways that the new generation of AI tools, such as Chat GPT and Google’s Bard, can improve their business processes and functions to increase productivity and ultimately boost...
by Antonia Welch | Sep 15, 2023 | BLOG
As a self-employed PR consultant, I want to give my clients the services they need in the most efficient and effective way. I am always happy to work with my clients on the basis which suits them and their business best and I’m often asked whether this...
by Antonia Welch | Jul 18, 2023 | BLOG
While the UK isn’t quite on a par with France and it’s August shutdown – when workers leave the cities and head for the coast for the entire month – taking a break over summer is non-negotiable for most of us. The benefits of a period of rest and...
by Antonia Welch | Jul 7, 2023 | BLOG
It’s become something of a PR shibboleth that organisations need to show their human side to get ahead in the PR stakes. Making it personal, so the mantra goes not only makes it more interesting but helps to build trust in your brand and engage more effectively with...
by Antonia Welch | Jun 21, 2023 | BLOG
Despite the changing nature of journalism precipitated by social media, press releases still play an important role in any law firm’s PR operations. A well drafted and targeted press release can be a simple and very effective way to get the right...