by Antonia Welch | Mar 31, 2026 | BLOG
In many law firms, PR activity tends to gravitate towards one or two individuals. They become the “go-to” media contacts – the lawyers who are comfortable speaking to journalists, writing comment and articles and building a public profile. On the face of it,...
by Antonia Welch | Mar 17, 2026 | BLOG
More than two-thirds of leading newspapers across the EU and US now operate some form of online paywall. The number has grown steadily since 2017 as publishers look for sustainable business models in an era of declining advertising revenue. For law firms investing in...
by Antonia Welch | Mar 5, 2026 | BLOG
For years, many law firms have positioned themselves as being able to act for anyone, across any industry. The reasons are plain. Surely it is better to appeal to anyone who could be a client? Well, it’s definitely safer but increasingly it works...
by Antonia Welch | Feb 18, 2026 | BLOG
February marks the five-year month anniversary of my unnamed monthly newsletter. I did think about a name, Prism and The Edit were the top contenders but, in the end, I decided that monthly newsletter would give new subscribers a...
by Antonia Welch | Feb 6, 2026 | BLOG
As a legal PR specialist, I’ve worked with over 25 law firms since setting up my business in 2015. Inevitably, some of those firms offer almost identical services and, in a world where remote working is now the norm, geography is no longer a reliable way of avoiding...
by Antonia Welch | Jan 28, 2026 | BLOG
If you’ve decided you want some external support with PR for your law firm in 2026, the next question is how to choose the right agency? In most cases, working with an agency that specialises in the legal sector will be more effective than appointing a generalist firm...