by Antonia Welch | Jun 26, 2025 | BLOG
Last month, I had lunch with Cameron Purse, an editor at The Legal 500, and three partners from a London law firm. It was a lively, insightful discussion and I left with one firm conclusion: Legal directories are more relevant now than ever before. Here’s why I...
by Antonia Welch | Jun 11, 2025 | BLOG
In today’s crowded legal landscape, boutique law firms face the challenge of standing out from their larger counterparts with equally large marketing budgets. Having worked with numerous law firms over the years, I’ve seen first-hand that size...
by Antonia Welch | May 23, 2025 | BLOG
The buzz (or is that fear!?) around AI refuses to die down. Everyone seems to be looking at ways that the new generation of AI tools like ChatGPT can improve their business processes and functions to increase productivity. Despite my initial scepticism,...
by Antonia Welch | May 23, 2025 | BLOG
Bringing in a PR agency or consultant is an investment for any law firm looking to enhance its visibility and reputation. However, success doesn’t come from simply handing over a brief and waiting for results. Here are some practical tips to...
by Antonia Welch | May 12, 2025 | BLOG
Providing timely comment to journalists on news stories with a legal angle is an effective way for law firm partners and associates to secure media coverage which will help showcase their expertise and build profile. Whether you’re proactively commenting on...
by Antonia Welch | Apr 28, 2025 | BLOG
Not every law firm or chambers has an in-house PR team or a retained agency but that doesn’t mean you should miss out on the chance to share your news with the media in a professional, well-timed way. That’s why I offer a one-off press release...