by Antonia Welch | Dec 13, 2024 | BLOG
In business, acquiring clients is only half the battle; the real success lies in keeping them and this requires considerable effort beyond providing an exceptional service. Since starting my own freelance business almost a decade ago, I am proud to have several...
by Helen Cox | Nov 18, 2024 | BLOG
AI tools like ChatGPT are transforming law firm marketing, making content creation faster and more efficient. However, knowing how to use AI effectively is crucial to getting the most out of it. Here are five ways ChatGPT can help you with your law firm marketing,...
by Alice Welch | Nov 18, 2024 | BLOG
Whether you are a PR working in the legal sector or a lawyer looking to build your own profile, the key to media success is building successful relationships with your target journalists and publications. So what do legal journalists really want from PRs? ...
by Antonia Welch | Oct 29, 2024 | BLOG
Over the years I have had a surprising amount of law firm clients tell me that they aren’t bothered about securing coverage in the legal press. For these clients the priority is securing coverage in the national press and the trade publications read by their clients...
by Antonia Welch | Oct 29, 2024 | BLOG
It’s enough to make you scream, a scenario many freelancers will be all too familiar with: ghosting, AKA being given the “cold shoulder” – potential clients disappearing off the radar, never to be heard from again, without so much as a “thank you for your time”....