by Antonia Welch | May 23, 2025 | BLOG
The buzz (or is that fear!?) around AI refuses to die down. Everyone seems to be looking at ways that the new generation of AI tools like ChatGPT can improve their business processes and functions to increase productivity. Despite my initial scepticism, I’ve...
by Antonia Welch | May 23, 2025 | BLOG
Bringing in a PR agency or consultant is an investment for any law firm looking to enhance its visibility and reputation. However, success doesn’t come from simply handing over a brief and waiting for results. Here are some practical tips to...
by Antonia Welch | May 12, 2025 | BLOG
Providing timely comment to journalists on news stories with a legal angle is an effective way for law firm partners and associates to secure media coverage which will help showcase their expertise and build profile. Whether you’re proactively commenting on...
by Antonia Welch | Apr 28, 2025 | BLOG
Not every law firm or chambers has an in-house PR team or a retained agency but that doesn’t mean you should miss out on the chance to share your news with the media in a professional, well-timed way. That’s why I offer a one-off press release...
by Antonia Welch | Apr 25, 2025 | BLOG
For boutique law firms – those that specialise in a specific practice area – reputation is everything. Whether your focus is employment, property litigation, white collar crime, or another niche, your success will depend on being known as...