When should start-ups embark on PR?

When should start-ups embark on PR?

Founders of start-ups might be forgiven for regarding PR as something of a luxury purchase, a service afforded only by larger, established businesses. In the early days of getting up and running, this might look like a “nice to have” for which the budget is just not...
Why lawyers need to build their own personal brand

Why lawyers need to build their own personal brand

In the legal sector, where the introvert personality type tends to proliferate, the idea of building a personal brand makes many lawyers shudder. Many of us Brits are reluctant to blow our own trumpets and feel uncomfortable when the spotlight is on us; self-promotion...