by Antonia Welch | Jul 25, 2025 | BLOG
For many lawyers and law firms, exposure in a national newspaper or major broadcast outlet is seen as the holy grail of legal PR. Over the years, I’ve heard numerous clients tell me that getting into The Times or appearing on the BBC or Sky News represents...
by Antonia Welch | Jul 25, 2025 | BLOG
While the UK isn’t quite on a par with France and its August shutdown when workers leave the cities and head for the coast for the entire month, taking a break over the summer is non-negotiable for most of us. The benefits of rest and recuperation for our mental...
by Antonia Welch | Jul 20, 2025 | Case Studies
In spring 2025, I was approached by a boutique law firm that has an interesting niche supporting female and minority-led businesses. To mark their first anniversary, the founders were eager to raise the firm’s profile with both referrers and potential clients by...
by Antonia Welch | Jun 26, 2025 | BLOG
Last month, I had lunch with Cameron Purse, an editor at The Legal 500, and three partners from a London law firm. It was a lively, insightful discussion and I left with one firm conclusion: Legal directories are more relevant now than ever before. Here’s why I...
by Antonia Welch | Jun 11, 2025 | BLOG
In today’s crowded legal landscape, boutique law firms face the challenge of standing out from their larger counterparts with equally large marketing budgets. Having worked with numerous law firms over the years, I’ve seen first-hand that size...