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Guest blogging can help your business reach for the stars

Guest blogging can help your business reach for the stars

by Antonia Welch | Oct 21, 2021 | BLOG

The music industry’s very own Rocket Man has recently reached the coveted number 1 spot in the charts at the ripe old age of 74. But Elton John didn’t get there entirely under his own steam. His latest hit, Cold Heart, although consisting of a mash up of four of his...
You’re on mute: how PR can help get your marketing message heard

You’re on mute: how PR can help get your marketing message heard

by Antonia Welch | Oct 14, 2021 | BLOG

“You’re on mute” was widely recognised as one of the most used business phrases of 2020. The pandemic saw millions of people forced to grapple with video calling technology, perhaps for the first time, often struggling to make themselves heard because they hadn’t...
PR jargon buster: everything you wanted to know (but were afraid to ask) ….

PR jargon buster: everything you wanted to know (but were afraid to ask) ….

by Antonia Welch | Sep 28, 2021 | BLOG

All professions develop their own lingo, the words and phrases instinctively used which mark out the insider. The world of PR is no different but, as the last few years have brought about an explosion in the use of social media, how we do things has evolved and a...
Why your law firm should focus marketing on specific industries or sectors

Why your law firm should focus marketing on specific industries or sectors

by Douglas McPherson | Sep 20, 2021 | BLOG

When it comes to targeting new clients, far too many law firms still seem to be happy trying to attract any new client as opposed to seeking out clients in sectors or industries where they can demonstrate expertise and specialist knowlege.  The trouble is, even...
Five simple ways to generate media coverage for your law or accountancy firm

Five simple ways to generate media coverage for your law or accountancy firm

by Antonia Welch | Jul 28, 2021 | BLOG

With the summer holiday season in full swing, many marketing teams will be operating on a reduced capacity so quick ways to secure media coverage, thereby helping to keep your firm’s services front of mind, is the order of the day. Sometimes the simplest ideas...
Diversity and inclusion: tips for promoting your law firm’s progress

Diversity and inclusion: tips for promoting your law firm’s progress

by Antonia Welch | Jul 14, 2021 | BLOG

Diversity continues to be a hot topic for law firms. It’s an issue highly relevant to recruitment and wider reputation, it’s also a question which is likely to crop up when pitching for new business. The SRA collects and publishes data from firms every two years (it...
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