When should start-ups embark on PR?

When should start-ups embark on PR?

Founders of start-ups might be forgiven for regarding PR as something of a luxury purchase, a service afforded only by larger, established businesses. In the early days of getting up and running, this might look like a “nice to have” for which the budget is just not...
Why lawyers need to build their own personal brand

Why lawyers need to build their own personal brand

In the legal sector, where the introvert personality type tends to proliferate, the idea of building a personal brand makes many lawyers shudder. Many of us Brits are reluctant to blow our own trumpets and feel uncomfortable when the spotlight is on us; self-promotion...
Top tips for successful networking

Top tips for successful networking

The key point of networking is to expand your horizons by meeting people you may like and may work with in future. Few people do it well and most hate the concept.   Having spent my life and career enjoying networking, I am still learning about it from daily...
Podcasts: the cool cousin of the written word

Podcasts: the cool cousin of the written word

If content is king, then what better way can there be to draw in an audience than by getting them to, well, listen to you!? In many ways, the podcast is the cool cousin of the written word. Unlike reading, podcasts have the advantage of being accessible while on...