by Antonia Welch | Sep 26, 2022 | BLOG
While the importance of a good news hook will be familiar to anyone working in PR, if you fail to understand this simple but key concept of journalism, PR success for your law firm may well prove elusive. So what is a news hook? Put simply, it is the peg that...
by Antonia Welch | Sep 8, 2022 | BLOG
When I first heard the phrase SEO, short for search engine optimisation, I immediately understood how it could help my business but I assumed that it was a highly technical issue that would require specialist support that would beyond my paltry freelance marketing...
by Antonia Welch | Jul 11, 2022 | BLOG
It sometimes seems like we can’t move without being told a business “values our feedback” or we are asked to “rate the service you received today” or directed to “review us online”. If I didn’t know better, I might assume there was a collective crisis of confidence...
by Douglas McPherson | Jun 16, 2022 | BLOG
I appreciate this may not sit well with some but when it comes to law firm marketing lawyers it really is easy to let perfection prevent progress. What do I mean? All too often a combination of a lawyer/accountants’ natural eye for detail (understandable...
by Antonia Welch | Jun 13, 2022 | BLOG
They say a picture is worth a thousand words but, when it comes to content for social media and online platforms, a picture really can be worth its weight in gold. Images are key to taking your blogs to a higher level in terms of attracting interest from your target...
by Antonia Welch | May 24, 2022 | BLOG
There was a time, not so long ago, when some law firms may have queried the need for a social media presence at all. Today, it is just a given that law firms and other professional services need to be operating on social media. But exactly what that looks like and how...