In spring 2025, I was approached by a boutique law firm that has an interesting niche supporting female and minority-led businesses. To mark their first anniversary, the founders were eager to raise the firm’s profile with both referrers and potential clients by embarking on a PR campaign. Their brief was refreshingly clear – two high-quality pieces of media coverage: one in a specialist legal publication and one in a business-focused outlet. The goal? To boost the firm’s visibility on LinkedIn.

Working closely with the firm’s business development consultant, I devised a tailored PR strategy. We identified target publications that aligned with the founder’s goals and worked on positioning their unique story to appeal to both legal and business audiences.

The results:

• An interview in the Law Society Gazette – a respected legal title that reinforced the firm’s authority within the profession.
• A bylined article in Startups Magazine – a business outlet with a strong entrepreneur following, perfect for speaking directly to potential clients.

The PR campaign hit the mark. The firm saw a noticeable spike in LinkedIn followers and engagement following the media coverage, exactly the kind of traction they were hoping for.