Effective communications
for the legal sector
Welcome from Antonia
With a strong corporate background, I am an experienced PR consultant specialising in the legal sector, advising primarily law firms, chambers and legal suppliers in London, the South East and beyond.
I am a firm believer that great communication both externally and internally, can drive real business results. I will provide you with enthusiastic, commercial advice and ensure that PR activity engages with your key audiences be they clients, intermediaries, employees or other stakeholders.
Having held positions at some of the UK’s leading professional services firms including Knight Frank, Allen & Overy and Howard Kennedy, I understand the pressures fee earners are under and the realities of the sectors in which they operate. Since founding Welch PR in 2015, I have grown my own freelance business considerably and am consequently sensitive to the commercial challenges facing service sector businesses.
My clients benefit from extensive experience, excellent press contacts and flexible support without the overheads encountered when appointing an agency.
As a freelancer, I ensure that my approach remains dynamic and fresh by networking with other PR professionals. For example, I was invited to join the committee of the PRCA’s legal sector group which comprises PR professionals working in-house at international law firms and from Byfield Consultancy, a leading communications agency.
I am always happy to talk to anyone looking for PR assistance, without any obligation, so do feel free to get in touch.
My Services
“Antonia provided Kemp Little with PR support in the 18 months running up to our merger with Deloitte Legal. Antonia was energetic, reliable, and easy to work with. She has a great instinct for the types of issues that will be of interest to the media and this led to an impressive flow of coverage in national newspapers and business magazines.”
Blog
Time for an update? Five simple ways to improve your law firm’s website
As the 21st century equivalent of the shop window, your website plays a crucial role in your law firm’s success; it’s how you project your brand on the world, stand out from your competitors and, ultimately, draw clients in. But it’s not enough to simply build...
Joining up the dots to develop clients and win more new business
Every law firm needs to show up in the marketplace and let potential clients and referrers know it is there, what it offers and importantly why clients should choose them over other firms. A website, email address and phone number aren’t sufficient to being in...
An introvert’s guide to networking
Extroverts have been described as those energised by meeting lots of people, while introverts are those who are energised by spending time alone. Ergo, networking is not an activity which introvert personality types are likely to relish! Being a successful lawyer...
Contact me
I’d love to hear from you, please use the form to get in touch or email or phone directly on: