Effective communications
for professional services
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Plain English: the simple answer to getting your message across
Persuading a target publication to take your article is only the start of your PR journey. You need to be able to communicate effectively with your audience, to get them interested in what you have to say and keep them reading until you have finished saying it. The...
Legal directories: top tips to help you climb the rankings
There’s no doubt that for law firms of all shapes and sizes, ranking in the legal directories is regarded as one of the most important marketing objectives of the year. Professional reputations, both of firms and individuals, can be hugely enhanced by a recommendation...
International Women’s Day & lessons on PR
Today’s celebrations of International Woman’s Day (IWD) feel somewhat poignant given the disproportionate negative impact the pandemic has had on women with PwC recently reporting that COVID-19 is causing a “shecession” which has seen the...
PR SOS: how PR can save your business in a crisis
It was once said that no publicity is bad publicity, but social media has changed all that. The rapidity with which stories, complaints, issues and incidents can go viral leaves all businesses and organisations vulnerable to the risk of reputational damage. If serious...
Budget PR: how your firm could “cash in” on the Chancellor’s big moment
In exactly three weeks, around lunchtime on Wednesday 3rd March, Rishi Sunak will stand up to address the House of Commons and deliver his Budget statement. It’s said there the two certainties in life - death and taxes; next month we can perhaps add a third – intense...
DIY PR for lawyers and accountants
Great PR in the form of media coverage can be a super way to build your own personal profile and that of your team but it doesn’t come cheap with top London agencies charging around £1000 a day. While every firm should be able to find support that matches their...
Making the case: why chambers of all kinds need to embrace PR in 2021
This article was first published by The Barrister magazine. Why should your chambers devote time and resource to professional PR services at a time when marketing budgets are being heaving scrutinised or even cut? Is there any place for PR in a word still ravaged by...
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