Effective communications
for professional services
Case Studies
“Divorce day” campaign for family law team
The first working Monday of the year is widely referred to as “divorce day” - a date that traditionally prompts widespread media commentary on relationship breakdown and divorce trends. Rather than simply reinforcing the annual narrative, my family law client...
Achieving media coverage for a leading intellectual property firm
The business development director of Potter Clarkson approached me to help raise the profile of the firm’s food tech team. Working with the head of the food tech, I led strategy meetings to identify target titles and develop topical themes around food tech...
PR campaign for niche law firm
In spring 2025, I was approached by a boutique law firm that has an interesting niche supporting female and minority-led businesses. To mark their first anniversary, the founders were eager to raise the firm's profile with both referrers and potential clients by...
Increasing the profile of a real estate team at a top 100 law firm
In March 2024 I was asked to raise the profile of the London real estate team at RWK Goodman, a top 100 law firm. Historically, the team had enjoyed a steady stream of press coverage but a merger had disrupted PR efforts and the media...
PR campaigns for the Family Law Menopause Project
Working with Raw Marketing, a Brighton-based agency, I handle the PR for the Family Law Menopause Project, a firm-neutral campaign spearheaded by a Farhana Shahzady, a director at Family Law Partners. The objective of the survey-led initiative is to raise awareness...
Directories audit for an education team at a London law firm
The education team at a Westminster based law firm approached me after failing to secure a ranking in The Legal 500, the leading law firm directory, despite their extensive experience representing some esteemed institutions in complex contentious matters....
PR campaigns for a prestigious European law firm
Over the last three and a half years, I have planned and implemented three PR campaigns for a prestigious independent European law firm headquartered in Brussels. The campaigns, which included the launch of the firm’s London office and a lateral team hire, involved...
Profile raising for a family team at a top 100 law firm
In 2025, I secured 18 pieces of media coverage for a family team at a top 100 law firm. The coverage included quotes and bylines articles in the Daily Mail, Daily Telegraph, Financial Times and The Times as well as numerous pieces in professional adviser titles and...
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