As the use of AI tools becomes more common in marketing, this short guide sets out how to use AI effectively when drafting blogs or marketing articles.
❌ When Not to Use AI
Some media titles explicitly prohibit the use of AI, but even where they don’t, editors expect articles to be original and written in the contributor’s own words so please do not use AI to draft articles or blogs from scratch. Content that has been generated by AI risks being rejected and will undermine your and the firm’s credibility as an expert.
Tale-tell signs that an article has been generated by AI include:
- Bland and generic content
- Odd capitalisation – normally due to a clash in styling from various outlets/websites that the AI has sourced information from.
- Repetition of generalised statements – often used by AI to pad out word count.
- Overuse of em dashes
- Excessive bullet points
Some media outlets now run submitted articles through AI-detection software to verify that the content is original and not machine-generated.
✅ When AI Can Be Helpful
AI can be used to support your writing, especially when refining content you’ve written yourself. For example:
- Drafting a short synopsis of a longer article
- Tightening overly wordy copy
- Rewording individual paragraphs which are a bit “clunky”
- Creating a LinkedIn post to promote an article ready for you to tweak
Recent Posts
Top tips on how to make the most of a legal directory ranking
LinkedIn has moved on, has your law firm kept up?
How do editors react to articles that may have been written by AI?
SEO for law firms: Three simple ways to help you rise to the top of Google